The markets are so strong, it's only natural to expect some profit taking as earnings start coming in, Jim Cramer cautioned his Mad Money viewers Friday. That's why Cramer's game plan includes trimming positions and raising cash so investors can be ready to buy on the dips.

Cramer's game plan began on Monday, a holiday for the U.S. government, but not for Germany, which will be releasing industrial production numbers. More growth in Germany would translate to a weaker dollar, which is good news for our international companies.

On Tuesday, there are a slew of analyst meetings, including Tech Data (TECD) - Get Report , Walmart (WMT) - Get Report and Workday (WDAY) - Get Report , along with the much anticipated proxy vote at Procter & Gamble (PG) - Get Report . Cramer said that any positive news out of Tech Data will buoy the tech sector, while investors just want to hear Walmart's plans to fending off Amazon (AMZN) - Get Report . Workday is a mainstay in cloud computing world, so look for that sector to rally on good news. As for Procter, Cramer said if activist Nelson Peltz loses the proxy vote, look for that stock to decline.

The analyst meetings continue on Wednesday with Kroger (KR) - Get Report and Western Digital (WDC) - Get Report .

Thursday brings earnings from Citigroup (C) - Get Report and JPMorgan Chase (JPM) - Get Report , two financials Cramer was bullish on, along with Domino's Pizza (DPZ) - Get Report , another Cramer fav that should be able to turn itself around after light international sales last quarter.

Finally on Friday, Bank of America (BAC) - Get Report and Wells Fargo (WFC) - Get Report report. Cramer was bullish on Bank of America as interest rates look poised to rise, but Wells Fargo will need more time to distance itself from its fraud scandals.

Know Your IPO

In his "Know Your IPO" segment, Cramer dove into today's IPO of Switch (SWCH) - Get Report , the hot new data center offering that competes with other Cramer favs like CoreSite Realty (COR) - Get Report , Digital Realty (DLR) - Get Report and Equinix (EQIX) - Get Report . Switch came public today at $17 a share and instantly rocketed up 22%.

Cramer said he's a huge data center fan and Switch's patented concept has everything a modern company needs for their digital operations. Switch is growing like a weed, has 95% recurring revenue and yes, it's profitable.

But Cramer also noted that the company has a two-tier ownership structure which limits regular shareholders. The company is also currently clustered in just Las Vegas, which is problematic. But most importantly, Cramer valued the company at a lofty 76 times earnings, far more than even Nvidia (NVDA) - Get Report in the semiconductor space at less than 50 times earnings.

While Cramer said he was a fan of the Switch business model, at present valuations, he'd take a pass.

Celgene Opportunity

Don't let the analysts scare you out of a good stock, Cramer told viewers. The name of the game is to buy low and sell high, so when you get a great entry point on a high-quality stock, take it.

That's currently the case with Celgene (CELG) - Get Report , which is up 34% over the past 12 months but has fallen from $146 to just $139 over the past two days thanks to an analyst downgrade.

At issue for the analyst are patent challenges for Celgene's primary drug, Revlimid. But Cramer said worries over Celgene's patents have been a staple for years and he doesn't think they hold any merit this time either.

Cramer said the analyst issuing this most current "warning" has rated Celgene a hold for the entire move higher, bringing into question whether he's right this time. Celgene has a strong pipeline of new drugs and clinical trials ahead of it, Cramer concluded, and he sees no reason to abandon the stock.

Executive Decision: Marriott Vacations

For his "Executive Decision" segment, Cramer spoke with Steve Weisz, president and CEO of Marriott Vacations Worldwide (VAC) - Get Report , the vacation rental provider with shares that are up 31% since Cramer last checked in back in February.

Weisz said that Marriott had 25 resorts and sales centers in the path of the recent hurricanes, but all of them were able to reopen with the exception of two resorts in St. Thomas, one of the hardest hit areas. He continued by saying that one of the two resorts may reopen by December, but the other may take considerably longer. The issue, he said, is permanent power.

Weisz would not offer any comments on speculation that Marriott may be considering a merger with rival ILG (ILG) - Get Report , other than "stay tuned."

Finally, when asked whether vacation homes were just for baby boomers, Weisz explained that the millennial generation is beginning to make up a larger mix of their new customers, which shows that vacation properties are for everyone.

Lightning Round

In the Lightning Round, Cramer was bullish on Easterly Government Properties (DEA) - Get Report , Consolidated Edison (ED) - Get Report , Dominion Resources (D) - Get Report and American Electric Power (AEP) - Get Report .

Cramer was bearish on Duke Energy (DUK) - Get Report , General Electric (GE) - Get Report and Gardner Denver (GDI) - Get Report .

No Huddle Offense: Costco

In his "No Huddle Offense" segment, Cramer opined on the vicious selling in Costco (COST) - Get Report , which fell 5.9% Friday after the company reported earnings.

While Costco delivered better-than-expected same-store sales, its most important metric, shares were trading at a lofty 26 times earnings, which meant it needed to report perfection.

On the company's conference call, Cramer identified what he called "the last good quarter" syndrome starting to infect analysts who cover the company. No matter how well Costco is doing, the analysts are just presuming that it's only a matter of time before Amazon begins to affect the company's margins.

Should investors buy on this dip? Cramer said not yet, as there is now a lid on the stock and Amazon has taken away the floor for the time being.

Over on Real Money, Cramer explains what's happening in this market and what it means to your investment strategies. Get his insights with a free trial subscription to Real Money.

Cramer and the AAP team are focusing on the outlook for their charitable trust. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts PLUS.

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At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long NVDA and C.