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When a company has a 300+ forward price-to-earnings ratio and its market value has more than doubled in a short time period, investors might start to think about trimming. But Jim Cramer believes that online retailer Shopify (SHOP) is just getting warmed up.

"When I think of Shopify, I think of the ultimate e-commerce store for people who want to look like the big boys but can't. Shopify will help you do it -- and even lend you money to get you to the next level," Cramer said during his latest monthly video-conference call with members of his Action Alerts PLUS club for investors.

Cramer used the call to outline how he picks which hot companies with high P/E ratios to buy and which to take a pass on. In Shopify's case, the expert said that he initially "blanched" at the idea of buying SHOP because of its "absurd" P/E ratio -- about 346 on a forward 12-month basis. "I said to myself: 'That's almost like Amazon's valuation a few years ago,'" Cramer said.

That's little surprise given that Shopify shares are up some 135% year to date, giving the company about a $36.4 billion market capitalization. But Cramer said Shopify's market cap -- one of things he looks at closely with high-P/E companies -- isn't out of line given the company's growth potential.

"The market cap of a company with the potential to be the next Amazon (AMZN) is only $35 billion? That's way too small," he said.

In fact, Cramer believes one of the reasons SHOP has rallied so hard thing year is because "it is most likely one of the most-coveted free-standing companies out there. It would be such a natural for Salesforce or Adobe to buy. But this company is not for sale."

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