We've made it to the tail end of earnings season, Jim Cramer told his Mad Money viewers Friday. But before he got into next week's game plan, he brought up the news of the day about Jeff Bezos and Amazon (AMZN) - Get Amazon.com, Inc. Report . Did you ever think that the top business story of the day would be Jeff Bezos standing up to the alleged blackmailers at the National Enquirer?, Cramer asked.
Cramer says he doesn't care what Bezos does in his private life, he cares about the leadership at Amazon and the company's stock. That said, Cramer says stick with Bezos out of respect for his business acumen -- and keep an eye on the stock.
Next week's trading will be a lot like this past week, Cramer said. Expect waves of buying and waves of selling depending on the news of the day.
Cramer's game plan started on Monday, with Restaurant Brands (QSR) - Get Restaurant Brands International Inc Report , a well-run company with a 3.2% yield. He was also bullish on Norfolk Southern (NSC) - Get Norfolk Southern Corporation Report , which has an analyst meeting Monday.
For Tuesday, Cramer said that while Under Armour (UAA) - Get Under Armour, Inc. Class A Report was good, Nike (NKE) - Get NIKE, Inc. Class B Report is better, and while Occidental Petroleum (OXY) - Get Occidental Petroleum Corporation Report is good, BP (BP) - Get BP Plc Report is better. He was also bullish on Twilio (TWLO) - Get Twilio, Inc. Class A Report and Activision Blizzard (ATVI) - Get Activision Blizzard, Inc. Report , which has lost half its value since October. The only negative on the day was Molson Coors (TAP) - Get Molson Coors Beverage Company Class B Report .
Wednesday sees earnings from Barrick Gold (GOLD) - Get Barrick Gold Corporation Report , which Cramer continued to recommend. He said that Cisco Systems (CSCO) - Get Cisco Systems, Inc. Report can be bought only on a pullback.
On Thursday, we get earnings from Coca-Cola (KO) - Get Coca-Cola Company Report , Applied Materials (AMAT) - Get Applied Materials, Inc. Report and Nvidia (NVDA) - Get NVIDIA Corporation Report . Cramer said while Coke remains great, there are too many negative themes around the semiconductors to recommend them quite yet.
Finally, on Friday, Cramer was bullish on both PepsiCo (PEP) - Get PepsiCo, Inc. Report and Deere & Company (DE) - Get Deere & Company Report , but bearish on Newell Brands (NWL) - Get Newell Brands Inc Report , which continues to de-lever itself after some expensive acquisitions.
Cramer and the AAP team are focusing on earnings this week. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts Plus.
Executive Decision: Columbia
For his "Executive Decision" segment, Cramer welcomed back Tim Boyle, president and CEO of Columbia Sportswear (COLM) - Get Columbia Sportswear Company Report , after the company's monster 40-cents-a-share earnings beat that sent shares rocketing higher 15.6%.
Boyle said Columbia has a terrific quarter and it all starts with great merchandise that performs well and people love. The company also announced a $200 million stock buyback program to further reward shareholders.
During the quarter, Columbia was also vocal on political issues, urging the government to keep the national parks open during the shutdown so that Americans and those visiting from around the world can enjoy the great outdoors that America has to offer.
When asked about sales around the world, Boyle said that things are turning around in Europe and Columbia is now focusing on their efforts on rebuilding their operations in China, which represents a huge opportunity for them.
Finally, when asked how they choose what to do next, given there are so many exciting opportunities, Boyle explained that no one needs or wants another apparel or footwear brand, so everything they do needs to be meaningful for their customers.
Cramer and the AAP team are looking at opportunities for growth in their portfolio. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts Plus.
Spotify on the Spot
Every time Spotify (SPOT) - Get Spotify Technology SA Report reports earnings, Wall Street misreads them, Cramer told viewers. The company has developed a pattern of UPOD -- under-promising and over-delivering. But investors just haven't seemed to notice.
That's why shares of the streaming music giant peaked at $199 a share last July, only to plunge to just over $103 by December. When the company reported in November, Spotify delivered strong results, when tepid guidance. Shares immediately responded to the down side. But this quarter, the company beat those forecasts, but issued cautious guidance that again sent investors running for the hills.
Cramer said Spotify remains a terrific story, with 160 million users seeing advertising and 96 million of those paying monthly for a service that should cost more than it does. Spotify also has a 9% stake in Tencent Music Entertainment (TME) - Get Tencent Music Entertainment Group Report , its Chinese counterpart.
Shares are already up 30% from their December lows, but Cramer said there's plenty of room for this company to run in the growing subscription economy.
Executive Decision: CNH Industrial
In his second "Executive Decision" segment, Cramer also welcomed back Hubertus Muhlhauser, formerly head of Welbilt (WBT) - Get Welbilt Inc Report , but now the president and CEO of CNH Industrial (CNHI) - Get CNH Industrial NV Report , the world's second largest agricultural equipment maker.
Muhlhauser explained that he's returning to his roots in industrial machinery at CNH, which make brands like New Holland as well as construction and other heavy machinery. He said farmers have been having a rough time navigating tariffs and trade, but the agricultural equipment industry continues to be driven by three factors.
First is the move toward precision farming, where self-driving tractors and other digital products are increasing efficiency. Second, mainly in Europe, is the switch away from diesel fuel and toward natural gas and eventually electrification. And third, an ongoing replacement cycle where older equipment needs to be replaced no matter that the geopolitical environment.
Cramer said he's a believer in all three of these trends, as well as in Muhlhauser. He said the stock is a buy.
In his "No-Huddle Offense" segment, Cramer pondered why so many analysts seem out of touch with the companies they follow. When it comes to the banking industry, technology is where the growth is, he explained, but analysts still panned the proposed merger of BB&T (BBT) - Get BB&T Corporation Report and Suntrust (STI) - Get SunTrust Banks, Inc. Report .
Cramer said this merger is more about digital defense than it is offense. The clear leader in mobile is Bank of America (BAC) - Get Bank of America Corp Report , but now the combined BB&T and Suntrust has a real shot at competing.
The company has already announced a $100 million investment into technology as part of the deal, Cramer added, yet none of the analysts even mentioned this part of the deal in their reports.
In the Lightning Round, Cramer was bullish on Home Depot (HD) - Get Home Depot, Inc. Report , Alexion Pharmaceuticals (ALXN) - Get Alexion Pharmaceuticals, Inc. Report , U.S. Concrete (USCR) - Get U.S. Concrete, Inc. Report and Marathon Petroleum (MPC) - Get Marathon Petroleum Corporation Report .
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At the time of publication, Cramer's Action Alerts PLUS had a position in BP, CSCO, AMZN.