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NEW YORK (TheStreet) -- Xcel Brands (XELB) - Get Free Report has signed a deal with retailers Hudson's Bay and Lord & Taylor to develop a rapid response inventory system to allow them to better manage inventory and respond more quickly to customer needs.

Xcel's CEO Robert D'Loren said that, for example, a retailer would be able to order one item in a few colors and, if one particular color starts selling out, more can easily be ordered from the manufacturer. The objective of the system will be to keep retailers from ordering inventory that may not sell.

Xcel Brands owns the brands H by Halston, Judith Ripka, Isaac Mizrahi and its latest acquisition C. Wonder. D'Loren said the company plans to re-launch the brand on QVC in the spring of 2016 and in Hudson's Bay stores in the fall.

"We think Chris Burch did an amazing job of reaching five generations of happy customers with the brand," he said of the founder of C. Wonder.

Xcel's brands sell on television, online and in brick-and-mortar retailers. D'Loren said television has been the company's best retail channel to date. "We see continued growth in our interactive television business," he said. "Here in the U.S. as well as abroad. This year, we're launching in Italy, Germany and France with QVC. Next year, we'll be in Japan and China."

TV is closely followed by strong growth in the department store channel, according to D'Loren. But he said creating the right product assortment that consumers will want to buy is key. "At the end of the day, it's all about product and at the end of the day, if the product is right, the consumer responds," he said.