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Will Macy's Split Its E-commerce and Brick-and-Mortar Businesses?

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Activist investor Jana Partners reportedly wants to separate Macy’s  (M) - Get Macy's Inc Report digital business from its brick-and-mortar business.

Jana sent a letter to Macy’s board after it acquired a position in the company. Jana projected Macy’s online business to be worth $14 billion.

On October 6, Macy's told Bloomberg that it’s committed to giving a “dynamic, seamless omnichannel experience.”

Related: Jana Says Macy's Can Lift Value With E-Commerce Spinoff 

Macy’s “e-commerce offering is a powerful combination and is moving us forward as a strong digitally led omnichannel business,” Jana said.

Macy’s has been reportedly eyeing an e-commerce split since a similar move from rival Saks Fifth Avenue.

Related: Saks Inc. to Spin Off Signature Fifth Avenue Store 

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