It's do or die time for Samsung. 

The tech giant will hold an event in New York City on Wednesday to unveil its new Galaxy S8 and S8+ smartphones (leak of the phone seen below) to an eager crowd. Yours truly will be among the group, so be sure to follow my tweets @BrianSozzi. To say expectations are high on these two smartphones is an understatement as Samsung tries to bounce back from its exploding phone debacle last year. 

KGI Securities analyst Ming-Chi Kuo is expecting Samsung to ship 40 million to 45 million S8/S8+ units in 2017, TheStreetreports. This is slightly less than the 52 million unit shipments that the S7/S7 Edge saw in 2016 after its March release. Ultimately, this is nothing but a wild guess this time around due to lost consumer trust on Samsung smartphones and the rumored hefty $900 price tags on the new offerings. Samsung's reputation fell noticeably in Harris Poll's annual report on the companies with the best reputations. Samsung was 49th out of 100 at the end of 2016, vs. seventh out of 100 the year before, TheStreetpoints out.

But if these phones flop it won't be because Samsung didn't try to make something stellar. The smartphones are expected to be the first to use Samsung's new digital assistant Bixby, an answer to Apple's (AAPL) - Get Report Siri and Amazon's (AMZN) - Get Report Alexa. Should Samsung sell people on Bixby, it could open up possibilities for the software in smart home applications and autos. Upgraded security features have also been rumored on the phones, as has an improved camera. 

Already at the event, Samsung unveiled its "infinity screen", which is designed to maximize viewing space. The home button has been removed.

If one is feeling lucky and wants to do some trading on the news, Broadcom and Qualcomm (QCOM) - Get Report are in the spotlight. Each will have prominent roles in the new Galaxy offerings, TheStreetreports

Count me as not feeling so upbeat on Samsung into the event, however. Not only is the company dealing with impossible expectations, but the Galaxy smartphones arrive before quite possibly the biggest Apple launch of all-time. The play here remains Apple, unless Samsung executives simply blow the crowd away. If they do, it would maybe get Wall Street to temper its strong estimates on Apple's upcoming iPhone at which point rotating into the aforementioned Samsung suppliers could make for a better short-term trade. 

Read This or You Lose Out

Sears and its rich investors: Shares of Sears Holdings (SHLD) have exploded 32% the last two trading sessions due to buys from major shareholders Fairholme and CEO Eddie Lampert. As TheStreetreports, these Wall Street titans could be banking on the demise of Sears the retailer and the rise of Seritage Growth Properties (SRG) - Get Report as a major commercial real estate holder.All in all, Lampert remains an embarrassment to the title of CEO.

TheStreet Recommends

TheStreet's Lindsay Rittenhouse snapped a photo of a new Primark store that opened in New Jersey, which rents out the top half of Sears (and other Sears locations). All U.S. retailers should fear the arrival of Primark.

Image placeholder title

Tesla's Model 3 will be weird in one regard: So yeah, Tesla's (TSLA) - Get Report Model 3 won't have gauge clusters. The Model 3 won't receive a heads-up display and will rely solely on a large central screen to display all of its key details, reportsCar Scoops, which cited tweets from Elon Musk. Doesn't this seem ridiculously dangerous? Most automakers are shifting to heads up displays on windshields so drivers can focus on the road ahead of them, instead of taking a split second to stare at the center console. 

At least people are buying new slick-looking Mercedes: Mercedes-Benz saw a 33% increase in sales in the U.S. of its cars boasting its AMG high-performance badge, reportsAutomotive News. Mercedes currently has 34 AMG models on sale in the U.S. That figure is expected to grow to 42 AMG models by the end of 2017 as the luxury automaker unveils several new midsize models. Meanwhile, Mercedes said on Wednesday that it will bring new electric cars to market much faster than expected. 

Getting wasted in the U.K. will cost more: Joining Apple (which raised app store prices in January) in raising prices in the U.K. due to the slide in the pound post Brexit is liquor maker Pernod. The world's second-biggest spirits company behind Diageo (DEO) - Get Report will soon hike prices, reportsReuters. U.K. Prime Minister Teresa May will trigger Article 50 on Wednesday, getting the Brexit process underway.

Buzzfeed could be looking at an IPO: If only the people that read Buzzfeed's cat listicles knew what an "IPO" was. The media company is reportedly exploring going public in 2018, reports Axios. The company was reportedly last valued at about $1.7 billion. A Buzzfeed IPO could be a nice windfall for Comcast (CMCSA) - Get Report , which is a prominent investor.

(This article originally appeared on Real Money, our premium site for active traders. Click here to get great columns like this from Jim Cramer and other writers even earlier in the trading day.)

Apple and Comcast are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL or CMCSA? Learn more now.

Employees of TheStreet are restricted from trading individual securities.

Action Alerts PLUS, which Cramer manages as a charitable trust, is long AAPL and CMCSA.