WebMD Health (WBMD)  is reportedly beginning the process of its sale, according to Dealreporter

The firm announced in February that it was exploring " strategic alternatives" which included the potential sale of the company. 

Shares of the online medical services information provider were climbing about 7% to $53.74 on heavy trading volume. 

This story has been updated from 12:24 p.m. today. 

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