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Why ViacomCBS Is a Stock to Watch in 2020

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On the floor of the New York Stock Exchange, veteran trader Stephen "Sarge" Guilfoyle shares his top stock pick for 2020 with TheStreet’s Katherine Ross. His choice? ViacomCBS (VIAC).

“If Disney’s undefined the content king, [ViacomCBS] is the content prince,” says Guilfoyle.

CBS and Viacom finalized their blockbuster $28 billion all-stock deal in December 2019, with the merger combining Viacom properties such as MTV, Nickelodeon, Comedy Central and the Paramount film and TV studio with CBS's broadcast network and Showtime premium network.

Guilfoyle says ViacomCBS now commands the largest domestic television audience in addition to bringing to the table decades and decades of content.

“It’s so cheap for what it is,” says Guilfoyle. “It’s affordable.”

Additionally, Guilfoyle conjectures that ViacomCBS might be acquired by an even larger streaming service such as Apple AAPL.

But even if that fantasy doesn’t play out, Guilfoyle tells Ross that ViacomCBS is a serious candidate for aggressive multiple expansion, with the chance that investors will get 15 to 20 percent growth out of the stock in 2020.

Guilfoyle is the founder and president of Sarge986 LLC, a family run trading operation. He earned his nickname “Sarge” from serving as a sergeant in reserve components of the US Marine Corps and US Army while simultaneously working on Wall Street.

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