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Vera Bradley and Disney Collaborate on Fashion Collection

The Disney Collection by Vera Bradley includes 49 styles that range in price from $12 to $150. They're now available through Vera Bradley.
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Women’s fashion stalwart Vera Bradley  (VRA) - Get Vera Bradley, Inc. Report unveiled a collaboration with Disney  (DIS) - Get Walt Disney Company Report Thursday, with the debut of “The Disney Collection by Vera Bradley.”

The collection’s 49 styles range in price from $12 to $150 and are now available online at, in all Vera Bradley Full Line stores and in select Vera Bradley Factory locations.

“The Collection features hand-drawn details of Disney’s “Sensational Six” favorite friend -- Disney Mickey Mouse, Disney Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto -- as they parade through bright blooms and iconic paisleys,” the companies said.

“This is the first Disney-inspired Vera Bradley pattern to feature all six characters together.”

Terms of the deal weren’t disclosed.

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Shares of Vera Bradley, the Roanoke, Ind., designer, at last check slipped 1.7% to $11.43. On June 8 the stock touched a 52-week high $13.62.

Disney, the Burbank, Calif., entertainment giant, recently traded at $184.98, up 0.9%.

In other Disney news, it said this week that it planned to raise its monthly and annual subscription fees for sports streaming platform ESPN+. That’s the second increase this year and comes amid strong post-pandemic demand for streaming sports content.

Disney said it would increase the prices of ESPN+ by $1 to $6.99 starting Aug. 13. The annual plan will cost $10 more at $69.99, Disney said, raising the annual price by about $20 this year.

The fees for those getting a bundle of all of Disney's streaming services, including Hulu and Disney+, won't change. Nor will there be any changes to its UFC pay-per-view prices. That bundle costs $13.