Alloy

( ALOY) rose as the New York-based media and marketing company swung to a second-quarter profit. The company reported income of $1.6 million, or 13 cents a share, compared with a loss of $3.3 million, or 28 cents a share, a year ago. Revenue increased 1.4% to a record $46.7 million. The company also forecast record revenue for the fiscal year. Shares rose 56 cents, or 5.3%, to $11.07.

Shares of

Hurray! Holding

( HRAY) got a boost following a Brean Murray upgrade. The firm raised its rating on the China-based provider of ringtones for cell phones to strong buy from hold and set a price target of $9. Hurray was gaining 12% to $6.25.

Kirkland's

(KIRK) - Get Report

was declining after the seller of lamps, mirrors and other home items offered a disappointing forecast for the third quarter and full year. The Jackson, Tenn., company's stock was falling 75 cents, or 15%, to $4.25.

Boston Beer

(SAM) - Get Report

stumbled after the maker of Samuel Adams beer was downgraded by Deutsche Banc to hold from buy. Shares fell $2.17, or 6.6%, to $30.69.