BALTIMORE (Stockpickr) -- Consumer stocks are making a comeback this summer -- and that's putting some tradable setups on our radar this week.
Consumer-driven names weren't a place you wanted to be just a few months ago. Back in May, consumer goods stocks were down more than 5% on the year, compared with modest gains for the rest of the S&P 500. But after a shaky second quarter, consumer discretionary stocks are showing signs of strength again thanks to upticks in spending. Now, on a relative strength basis, consumer discretionary is the best-positioned sector on the market today.
To take advantage of that reversal of fortunes for your portfolio, we're honing in on five consumer discretionary-driven stocks that are showing off big technical setups in August.
For the unfamiliar, technical analysis is a way for investors to quantify qualitative factors, such as investor psychology, based on a stock's price action and trends. Once the domain of cloistered trading teams on Wall Street, technicals can help top traders make consistently profitable trades and can aid fundamental investors in better planning their stock execution.
Without further ado, let's take a look at five technical setups worth trading now.
Up first is VF Corp.(VFC) - Get Report, the $27 billion apparel name behind brands such as Wrangler, The North Face, Vans and Timberland. Year-to-date, VFC hasn't done much for shareholders -- the stock is up a measly 0.45% since the calendar flipped to January. But that sluggish performance looks like it's about to change thanks to a long-term price setup that's close to breaking out this week.
VFC is currently forming an ascending triangle pattern, a bullish price setup that's formed by horizontal resistance above shares (in this case at $63) and uptrending support to the downside. Basically, as VFC bounces in between those two technically important price levels, it's getting squeezed closer to a breakout above that $63 price ceiling. When that happens, we've finally got a big buy signal in this stock.
VFC is a little trickier to trade than most ascending triangle setups. That's because the $63 resistance level is more of a range of resistance than it is a single discrete price barrier. As shares move through the top of that range, our confidence in the breakout grows. More nimble traders can feel comfortable buying the move through $63; but risk-averse traders should wait for $64 to get taken out before jumping in.
Either way, I'd recommend keeping a protective stop just below $60.
Streaming video service Netflix(NFLX) - Get Report is another consumer discretionary name that's getting close to a big breakout this week. In this case, the price setup in play is a classic technical setup called a "cup and handle" pattern. The pattern is formed by a cup-shaped rounding bottom in shares that's followed up by a short-duration channel down. The buy signal comes on a move through the pattern's price ceiling at $460.
Why all of that significance at $460? It all comes down to buyers and sellers. Price patterns are a good quick way to identify what's going on in the price action, but they're not the actual reason a stock is tradable. Instead, the "why" comes down to basic supply and demand for Netflix's stock.
The $460 resistance level is a price at which there has been an excess of supply of shares; in other words, it's a spot where sellers have previously been more eager to step in and take gains than buyers have been to buy. That's what makes a breakout above $460 so significant -- the move means that buyers are finally strong enough to absorb all of the excess supply above that price level. When the move happens, it makes sense to keep a stop just below the 50-day moving average.
Strictly speaking, Facebook(FB) - Get Report may be a technology stock, but there's no question that its fortunes are inseparably fused to consumer spending. You don't have to be an expert technical analyst to figure out what's going on in shares of Facebook – the setup in shares of the social networking giant is about as simple as they get. Right now, FB is a textbook "buy the dips stock".
Facebook has been bouncing its way higher in a well-defined uptrending channel for the better part of the last year, moving higher on every successive test of trend line support. Put simply, every correction down to trend line support has given investors an optimal entry opportunity for buying shares, so, as FB comes off of support for a seventh time over the course of its price channel, it makes sense to buy this bounce higher.
For FB, the side indicator to watch is relative strength. Facebook's relative strength line has kept its uptrend intact since last September, a fact that means that this stock isn't just moving higher – it's also outperforming the S&P 500 along the way. As long as relative strength keeps making higher lows, this stock should keep beating the rest of the market.
Dr. Pepper Snapple Group
We're seeing the exact same setup in shares of $12 billion beverage stock Dr. Pepper Snapple Group (DPS) . Like Facebook, DPS has been bouncing its way higher in a well-defined channel for the better part of the last year. Unlike Facebook, DPS is just coming off of a confirmed bounce in yesterday's session. Now, it makes sense to buy the bounce.
Waiting for a bounce is important for two key reasons: It's the spot where shares have the furthest to move up before they hit resistance, and it's the spot where the risk is the least (because shares have the least room to move lower before you know you're wrong). Remember, all trend lines do eventually break, but by actually waiting for the bounce to happen first, you're ensuring DPS can actually still catch a bid along that line before you put your money on shares.
The 50-day moving average has been a near-perfect proxy for support since February, making it an ideal place to keep a stop loss below. After all, if the 50-day gets violated, then you don't want to own DPS anymore.
Last up on our list of consumer-driven trades is small-cap outdoor recreation product maker Johnson Outdoors(JOUT) - Get Report. Johnson Outdoors hasn't done much so far this year – in fact, shares are down more than 4% since January -- but that could be about to change. JOUT is showing signs of a long-term bottom in shares.
JOUT is currently forming an inverse head and shoulders pattern, a technical setup that indicates exhaustion among sellers. The pattern is formed by two swing lows that bottom out around the same level (the shoulders), separated by a bigger trough called the head; the buy signal comes on the breakout above the pattern’s "neckline" level, currently right at $26.50 resistance. The long-term setup stage of this price pattern comes with equally long-term upside implications when the breakout happens.
Momentum, measured by 14-day RSI, is the confirming indicator to look at in this stock. Our momentum gauge has been making higher lows over the course of the setup. Since momentum is a leading indicator of price, it adds some confidence that buyers are starting to step into JOUT. Don't go long until $26.50 gets taken out.
To see this week's trades in action, check out the Technical Setups for the Week portfolio on Stockpickr.
-- Written by Jonas Elmerraji in Baltimore.
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At the time of publication, author had no positions in stocks mentioned. Jonas Elmerraji, CMT, is a senior market analyst at Agora Financial in Baltimore and a contributor to TheStreet. Before that, he managed a portfolio of stocks for an investment advisory returned 15% in 2008. He has been featured in Forbes , Investor's Business Daily, and on CNBC.com. Jonas holds a degree in financial economics from UMBC and the Chartered Market Technician designation. Follow Jonas on Twitter @JonasElmerraji