Shares of

Deluxe

(DLX) - Get Report

were among the

NYSE's

winners Thursday, jumping 19% after the maker of stationery items boosted its third-quarter earnings projections.

The company expects to post earnings of 59 cents to 61 cents a share, up from an earlier view of 41 cents to 45 cents a share. The company sees revenue of $398 million. Analysts polled by Thomson First Call forecast earnings of 44 cents a share and revenue of $399.2 million. Deluxe said it had strong results in each of its business segments, with lower manufacturing costs and other expenses. Deluxe also said that a lower tax rate added 6 cents more to the quarter than the company had originally anticipated.

For the full year, the company sees earnings of at least $1.60 a share, up from an earlier prediction of $1.41 to $1.51 a share. Deluxe plans to issue third-quarter results on Oct. 26. Shares were trading up $3.33 to $21.54.

Yum! Brands

(YUM) - Get Report

rose 5% after the fast-food company posted better-than-expected third-quarter earnings and boosted its full-year earnings guidance. The company earned $230 million, or 83 cents a share, on revenue of $2.28 billion. Analysts expected earnings of 75 cents a share and revenue of $2.28 billion. During the year-earlier period, the company earned $205 million, or 69 cents a share, on revenue of $2.24 billion.

Looking ahead, Yum! now sees full-year earnings of $2.89 a share, up from an earlier view of $2.83 a share. Analysts project earnings of $2.84 a share. Shares were up $2.88 to $57.45.

Shares of

Harley-Davidson

(HOG) - Get Report

rose 1% on heavy volume after the motorcycle retailer posted third-quarter results that topped expectations. For the period ended Sept. 24, the company earned $312.7 million, or $1.20 a share, on revenue of $1.64 billion. Analysts expected earnings of $1.10 a share and revenue of $1.58 billion. During the year-earlier quarter, the company earned $265 million, or 96 cents a share, on revenue of $1.43 billion.

"As we look to the future, the company believes it will continue to deliver EPS growth in the range of 11% to 17% annual through 2009," the company said. "We expect earnings growth to be driven by solid revenue growth, margin improvement and the benefits of strong free cash flow." Shares were adding 49 cents to $63.64.

Shares of

CB Richard Ellis

(CBG)

jumped 7% after Standard & Poor's said it plans to add the real estate company to the

S&P 500

index. CB Richard Ellis will replace

BellSouth

( BLS), which is being acquired by

AT&T

(T) - Get Report

. Shares of CB Richard Ellis recently changed hands at $26.04, up $1.81.

Polaris Industries

(PII) - Get Report

slipped 4% after the maker of snowmobiles posted lower-than-expected third-quarter results and lowered its full-year guidance. The company reported earnings from continuing operations of $42.7 million, or $1.04 a share, on revenue of $490.1 million. Wall Street expected earnings of $1.07 a share and revenue of $513.2 million. A year earlier, the company earned $48.6 million, or $1.11 a share, on revenue of $543.1 million.

For the full year, Polaris cut its earnings forecast to $2.68 to $2.73 a share from an earlier view of $3.10 to $3.20. The company expects revenue to decline 11% to 12%, steeper than its earlier forecast for a drop of 3% to 5%. Analysts project earnings of $3.11 a share and revenue of $1.78 billion. Shares were trading down $1.70 to $39.28.

Shares of

Winnebago Industries

(WGO) - Get Report

slid 8% after the motor-homes maker posted fourth-quarter results that missed analysts' forecast. For the quarter ended Aug. 26, the company earned $9.3 million, or 30 cents a share. Excluding one-time items, the company earned 31 cents a share. Analysts expected earnings of 40 cents a share. Revenue totaled $205.4 million, short of Wall Street's projection of $228.1 million. Last year, Winnebago posted fourth-quarter earnings of $15.4 million, or 46 cents a share, on revenue of $231.5 million. Shares were trading down $2.88 to $31.48.

NYSE volume leaders included AT&T;

Lucent Technologies

( LU), up 4 cents to $2.33;

Ford

(F) - Get Report

, up 1 cent to $8.28;

McDonald's

(MCD) - Get Report

, up 78 cents to $42.03;

Boston Scientific

(BSX) - Get Report

, up 30 cents to $15.42;

Pfizer

(PFE) - Get Report

, up 19 cents to $27.48; and

Advanced Micro Devices

(AMD) - Get Report

, up 17 cents to $24.44.

Nasdaq

volume leaders included

Microsoft

(MSFT) - Get Report

, up 40 cents to $27.94;

Sun Microsystems

(SUNW) - Get Report

, up 7 cents to $5.05;

Intel

(INTC) - Get Report

, up 32 cents to $21.22;

Applied Materials

(AMAT) - Get Report

, down 31 cents to $18.31;

TD Ameritrade

(AMTD) - Get Report

, up 35 cents to $17.17; and

Cisco Systems

(CSCO) - Get Report

, down 1 cent to $24.39.