The Soups-Soaps-Cereals Surge

Aggressive buying has practically made them into momentum stocks.
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This column was originally published on RealMoney on Aug. 11 at 12:02 p.m. EDT. It's being republished as a bonus for TheStreet.com readers.

The buying in the

Pepsi

(PEP) - Get Report

-

General Mills

(GIS) - Get Report

-

Kellogg

(K) - Get Report

world is as aggressive as the selling is in the cyclicals and any other disliked segment of the market.

In fact, when I look at the stocks of a Kellogg or a General Mills, I am dumbfounded -- how can there be no sellers? How many buyers are down there? How can they be so aggressive and never let up? They didn't even stop buying in yesterday's ugly opening, and they aren't stopping now.

What's going on down there? I believe it is this: There are many large institutions that are trying desperately to get full positions in on these names. They are bulletproof, and there aren't many bulletproof stocks, so the funnel's really small.

So they just reload and reload and reload and they never let the stocks come in because they are afraid someone else will get the stock ahead of them.

The buyers have taken these stocks and turned them into momentum stocks!

Remember, we have three more months of this. If you can't take it, you'd better go buy one. It's not going away.

Random musings:

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At the time of publication, Cramer had no positions in stocks mentioned.

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