Target (TGT) - Get Report today announced that it has hired Kroger (KR) - Get Report executive Jeff Burt to lead the company's struggling grocery business.

Burt will be named the senior VP of the division and will oversee the grocery, fresh food and beverage strategies. 

Burt, a 30-year Kroger veteran, most recently served as the grocer's president of its Fred Meyer Division. 

"His vast industry expertise will accelerate our plans to bring a unique food and beverage experience to Target guests," Target CEO Brian Cornell said in a statement.

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