Where's the beefless beef?
Basically any dish can be made vegetarian by holding the meat, or diners can swap out the beef for black beans.
Taco Bell plans to call attention to the new items, bringing its vegetarian dish count to 13, in a national advertising campaign launching Sept. 12 and via a revamped menu featuring a vegetarian section and green emblem next to vegetarian choices, such as its long-time favorites the 7-Layer Burrito and Bean Burrito.
Taco Bell, Irvine, Calif., with 7,000 restaurants in the U.S., has been certified by the American Vegetarian Association since 2015.
It is the first and only fast-food chain in America to gain this status, an AVA spokesperson said.
Yum Brands stock has six buy ratings, one overweight, 11 holds, and one sell. It sports a dividend yield of 1.5% and consensus price target of $120.27, according to FactSet.
The stock was trading down 1% at $114.07 Wednesday.