NEW YORK (

TheStreet

) --

YouTube

may get into the business of producing original content.

The video giant, owned by

Google

(GOOG) - Get Report

, is reportedly preparing to announce several partnerships with media companies and personalities to produce content, according to

The Wall Street Journal

.

The newspaper names major media companies such as

IAC/InterActiveCorp.'s

(IACI)

Electus,

News Corp.'s

(NWSA) - Get Report

ShineReveille unit,

RTL Group's

FremantleMedia, as well as skateboarding legend Tony Hawk and

CSI

creator Anthony Zuiker, as expected partners.

-

Reported by Jeanine Poggi in New York.

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