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Beaten up Blue Apron Inc. (APRN) - Get Blue Apron Holdings, Inc. Class A Report  is getting some love on Wall Street, emphasis on some.

Blue Apron shares were 18.6% higher Monday as a number of analysts initiated coverage on Monday. Goldman Sachs gave Blue Apron a buy rating with a price target of $11.

Morgan Stanley was less exuberant, initiating coverage with an equalweight rating and a price target of $7.50. RBC Capital Markets started Blue Apron with an outperform rating.

Shares have lost 34% since they started trading in June.

Blue Apron began trading at $10 on June 29, but fell below their float price after Amazon (AMZN) - Get Amazon.com, Inc. Report said it was entering the meal kit market.

TheStreet's founder and Action Alerts PLUS portfolio manager Jim Cramer isn't fond of newly public Blue Apron, despite the bullish analyst notes.

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Cramer said these analyst notes read as though Amazon (AMZN) - Get Amazon.com, Inc. Report "doesn't matter."

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