Editors' pick: Originally published Jan. 10.

Hostess Brands (TWNK) - Get Hostess Brands, Inc. Class A Report will spend much of this year trying to prove that it's no longer just about Twinkies and white bread.

Fresh off a very successful initial public offering (IPO) in November, the company will soon debut six versions of ice cream flavored by well-known products such as Ding Dongs and its class chocolate cupcakes. The offerings, which were detailed at a presentation Tuesday at the ICR Conference, are part of a licencing deal with Nestle, which will manufacturer the product. Hostess also plans to release its first-ever line extension for Ho-Hos in the form of a peanut butter flavor, as well as chocolate Twinkies. 

Already this year, the company has shipped a new line of bagels to convenience stores. 

"For years we just had this culture of bread, now we are moving very quickly with innovation," Hostess Brands CEO William Toler told TheStreet when asked about the burst of new products about to hit the market.

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It's not as if Hostess is new to innovation under Toler's leadership: just last year it unwrapped deep fried frozen Twinkies in Walmart (WMT) - Get Walmart Inc. Report . But with Wall Street sending Hostess Brands stock up about 16% to $13.39 since its early November IPO, it's clear the innovation push is necessary for those bankers expecting sweet sales and profits this year. 

Wall Street may give Hostess a pass if it wasn't moving so aggressively given its checkered past.

In 2013, Metropoulos and Apollo acquired select Hostess Brands assets out of the liquidation of the old Hostess Brands company. An affiliate of private equity firm Gores Group completed the purchase of a majority stake in Hostess Brands for about $725 million in early November, and then flipped it into a public company. Apollo Global Management and Metropoulos, continue to be majority holders of Hostess Brands. 

Life as a public company for Hostess has been good so far. Third-quarter sales rose 24% from the prior year to $196.2 million. Sales in the sweet baked products and other --bread, buns and in-store bakery products- businesses rose 12.6% and 502.6%, respectively, vs. a year ago. Operating profit excluding one-time items increased 36.7% year-over-year to $55.6 million. 

Next up for Hostess hinted Toler is a new foray into the warehouse club channel with an undisclosed new product. Selling into Costco Wholesale (COST) - Get Costco Wholesale Corporation Report may not be as innovative as developing Ding Dong flavored ice cream, but it could prove quite lucrative.

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