, a German mobile phone maker, is joining with
to make Internet content available on its phones, the companies announced Wednesday.
When the technology, wireless application protocol, is in place, Siemens' customers will be able to access Internet content in 10 languages across Europe and Asia. The first versions will be available in April; all others will follow by the middle of the year, Siemens said in a statement.
The companies said they would start with English and German, offering Yahoo! finance, news, sports and weather content on the phones. Direct access to Yahoo! will be built in to the upcoming S35i, C35i and IC35 models, the companies said.
"Becoming Siemens' official WAP content provider is an important part of our aim to provide access to Yahoo! services through a wide range of PC, device and communication providers," said Fabiola Arredondo, managing director of
Siemens is planning pan-European and Asian TV, print and point-of-sale campaigns for the new devices featuring Yahoo! starting in April. In turn, Yahoo! will promote the availability of the new services for Siemens products to its 18 million unique users across its European sites.
Yahoo! was up 1/8 to 317 7/8 in early trading Wednesday. (Yahoo! closed up 10 5/8, or 3.4%, at 328.)