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) - All is fair in love, war and Internet.

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The Wall Street Journal

wasted no time taking advantage of its chief rival's apparent website malfunction, lowering its paywall at 1:12pm EST.

The website of

New York Times

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flagship newspaper went dark at about 11:30am for reasons that the daily said in a


posting were related to a "server issue" that caused its e-mail and Website to become unavailable.

In an e-mail, New York Times spokeswoman Eileen Murphy said the "outage occurred within seconds of a scheduled maintenance update, which we believe was the cause. We are working on fully restoring access to the site."

In a tweet, Dow Jones said "Bonus lunchtime reading: is free to everyone for the next 2 hours." Newspaper wars heat-up in cyberspace.

Unlike in NFL games when a coach will take of his headphones if the opposing coach loses a connection, the Journal showed no such good sportsmanship.

Written by Leon Lazaroff in New York

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