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Wingstop  (WING) shares were up 1.5% in morning trading Tuesday after analysts at Goldman Sachs added the fast food chain to its "conviction buy" list with a $36 price target. The price target represents a potential upside of 21% from the stock's previous closing price of $29.65. 

The firm believes Wingstop is in pole position for investors looking for a strong restaurant brand growth story. The firm also sees the company's recently launched ad campaign as having a positive effect on comps. Wingstop is also already well-positioned in the online ordering sphere, putting it ahead of many of its competitors. 

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