Why You Won't Order Domino's Pizza (DPZ) From a Smartphone in 10 Years - TheStreet

Get ready for technology to deliver you a change to pizza ordering. 

"Natural voice is where we think consumers and technology are going," said Domino's Pizza CEO Patrick Doyle in an interview with TheStreet. "Personally, I think thumbing things into a relatively small screen is not an ideal interface for people -- the far more natural way to do it is to speak."

Domino's is no stranger to taking advantage of rapidly changing technology. 

From being the first to launch ordering options through social media sites like Twitter Inc. (TWTR) - Get Report to revolutionizing with the "pizza tracker," Domino's Pizza has always been one step ahead of the competition in creating innovative delivery services. 

For Domino's, its advanced approach to tech and delivery has shown in its financial results, at least in the U.S. In the second quarter, Domino's reported that domestic same-store sales popped 9.5%, compared to Papa John's (PZZA) - Get Report tepid 1.4% rise for the period ended June.

Domino's shares have skyrocketed more than 430% over the past five years, crushing the S&P 500's 72% gain. 

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