CHANGE IN RATINGS

Fiserv

(FISV) - Get Fiserv, Inc. Report

was upgraded from Neutral to Outperform at Cowen. Valuation call, as the new management team is poised to unlock shareholder value.

Kenexa

( KNXA) upgraded at Credit Suisse to Outperform from Neutral based on valuation. Raises target price to $41 from $37.

Coca-Cola

(KO) - Get Coca-Cola Company Report

upgraded at Citigroup from Hold to Buy. $59 price target. Company is addressing growth in emerging beverage markets through recent acquisitions. Business in Japan is also stabilizing. Estimates also raised.

Marriott

(MAR) - Get Marriott International, Inc. (MAR) Report

upgraded at CIBC World Markets to sector outperform from sector perform increasing its price target to $55. MAR appears to have the greatest potential for increase through share repurchase in the near term relative to competitors and tends to be a more conservative play, owning hotels on a short term basis.

TheStreet Recommends

STOCK COMMENTS / EPS CHANGES

Borders

( BGP) 2008 estimates cut at Credit Suisse to 25 cents from 39 cents following weak Q1 results. Maintained Neutral rating.

Borders 2007 estimates slashed at Jefferies to $(0.25) from $0.60 following weak Q1 operating results. See current sales trends remaining weak, and expect turnaround to unfold at a more gradual pace than expected. Maintained Hold rating and $21.50 target.

BMC Software

(BMC)

price target increased at Goldman to $35 from $33, based on strong deferred and license revenue. Guidance implies ongoing cost controls and margin improvement. Maintained Neutral rating.

Coldwater Creek

(CWTR)

2008 estimates raised at Goldman to $0.70 from $0.59 after company reported better-than-expected Q1 earnings. See better earnings ahead driven by stable margins and positive same store sales. Price target raised to $27 from $22. Maintained Buy rating.

Guitar Center

( GTRC) target price raised at Credit Suisse to $50 from $43. Cites company remains one of favorite LBO plays. Maintained Neutral rating.