Skip to main content

Walmart+ Service, Rival to Amazon Prime, to Launch This Month

Walmart, going head to head with Amazon Prime, reportedly plans to launch its new subscription service, Walmart+, later this month.

Walmart  (WMT) - Get Free Report reportedly plans to launch its new subscription service, Walmart+, later this month as the world's largest retailer prepares to take on Amazonn  (AMZN) - Get Free Report Prime.

Shares of the Bentonville, Ark., retail giant were up nearly 7% to $127.01. 

For $98 a year, subscribers will get features such as same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early access to product deals, according to a report by Vox's Recode.

It was unclear whether the program will launch nationally, or first on a regional level, later this month.

Walmart had planned to launch Walmart+ in late March or April but delayed it because of the coronavirus pandemic.

The company's online sales grew by 74% in the fiscal first quarter as the coronavirus pandemic forced consumers to shop online to comply with social distancing and self-quarantine requirements.

Walmart declined to comment on the report.

Amazon  (AMZN) - Get Free Report launched Amazon Prime in 2005 and the program now has 150 million members globally. 

The coronavirus outbreak helped boost Amazon Prime memberships in the U.S., according to a research firm. 

Amazon Prime's U.S. membership base grew to 118 million individual members as of March 31, which shows consistent growth for the service even in the maturing American market, Consumer Intelligence Research Partners said Monday.

Meanwhile, Amazon's annual Prime Day sales bonanza reportedly may be further delayed because of COVID-19 concerns. 

The sales event usually takes place in July, but concerns about supply-chain disruptions and managing excess inventory of Amazon devices delayed the event. 

Now, Prime Day might be pushed off until October amid a new wave of covid-19 cases.