said July ad revenue rose 5.8% from a year ago at its flagship
Wall Street Journal
ad volume rose 11.7%, led by increases in technology, classified and financial advertising. Those gains were partially offset by a slight decline in general advertising.
Advertising yield declined due to a combination of factors, including continued strong revenue growth in lower-yielding classified advertising and planned seasonal programs that run in July and August.
, total advertising revenue increased 51% in July on a 29% increase in advertising pages, due to an increase in financial advertising and one additional issue versus the prior-year period.