Wall Street Journal Ad Revenue Rises 5.8%

Dow Jones says volume surges 12%.
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Dow Jones

(DJ)

said July ad revenue rose 5.8% from a year ago at its flagship

Wall Street Journal

paper.

Journal

ad volume rose 11.7%, led by increases in technology, classified and financial advertising. Those gains were partially offset by a slight decline in general advertising.

Advertising yield declined due to a combination of factors, including continued strong revenue growth in lower-yielding classified advertising and planned seasonal programs that run in July and August.

At

Barron's

, total advertising revenue increased 51% in July on a 29% increase in advertising pages, due to an increase in financial advertising and one additional issue versus the prior-year period.