Wall Street Journal Ad Revenue Rises

October shows a 5.7% gain.
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Dow Jones

(DJ)

said

The Wall Street Journal

posted a 5.7% rise in October ad revenue on a 1.8% increase in advertising volume.

The New York-based publisher said increases in financial, technology and general advertising linage were partially offset by a decline in classified advertising. Financial linage increased 10.2% due to increases in wholesale and insurance advertising, partially offset by a decline in retail advertising. Technology linage increased 3.3% as increases in communications, office products and software advertising were partially offset by lower personal computer advertising.

Linage in the Journal's general advertising category increased 0.4% as increases in media, corporate, health care, luxury goods and other consumer advertising were partially offset by decreases in auto and travel advertising. Classified linage lost 3.7% due to a decrease in real estate advertising.

At

Barron's

, total advertising revenue dropped 7.1% in October on a 6.5% decrease in advertising pages due to lower financial and technology advertising.

International advertising revenue increased 16.6% in October due to strong color advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.

Local Media Group advertising revenue in October decreased 4.8% on a 10.8% decline in volume. Decreases in classified (down 12.5%), preprint (down 6.9%), non-daily (down 3.6%) and display (down 0.9%) advertising were partially offset by a gain in online (up 78.5%) advertising revenue.