Wal-Mart November Same-Store Sales Up 4.3%

The world's largest retailer gets off to a strong holiday start.
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Black Friday turned sunny for

Wal-Mart Stores

(WMT) - Get Report

.

The world's largest retailer Saturday estimated that November same-store sales rose 4.3% from last year, boosted by solid sales the day after Thanksgiving. Wal-Mart had predicted 3% to 5% growth for the four-week period from Oct. 29 through Nov. 25. The company plans to release official results Thursday.

In the text of a phone message posted on its Web site, Wal-Mart said sales during its "Blitz" - a six-hour sale beginning 5 a.m. EST Friday - were better than expected at Wal-Mart and Sam's Club stores. Consumer traffic after the sale was steady, with shoppers purchasing a broad range of items.

Friday's top sellers included computers, dolls, portable DVD players and video games, the company said.

Black Friday, the day after Thanksgiving, marks the official start to the traditional holiday shopping season. Wal-Mart stumbled a year ago after failing to offer enough discounts.

The National Retail Federation recently took the unprecedented step of

raising its holiday sales outlook, citing recent declines in oil prices and strong October sales results.

Wal-Mart shares finished Friday at $50.49.