Wal-Mart Jumps Holiday Gun

The nation's biggest retailer cuts prices on nearly 100 popular electronics products.
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Wal-Mart (WMT) - Get Report is getting a jump on the holiday shopping season, in a move that could trigger a price war among big retailers.

The nation's largest retailer said Friday it is slashing prices immediately on nearly 100 popular electronics products. Such discounts are more typical of the holiday shopping period that traditionally kicks off the day after Thanksgiving.

The discounts could drive consumers to Wal-Mart stores but could also lower margins for Wal-Mart and its rivals that match the lower prices.

Bentonville, Ark.-based Wal-Mart recently reported a weak October same-store sales gain and predicted flat sales for this month.

Wal-Mart shares finished Friday down 76 cents at $47.53.