Hatami was previously the head of U.S. sales for Hyundai and worked briefly for Nissan (NSANY) .
He joins Volkswagen as the company attempts to capitalize on demand for larger cars with a new seven seat SUV model that debuted last month.
As the largest automaker worldwide by sales, Volkswagen is looking to increase its slow U.S. sales by re-branding as a family-friendly, U.S.-made brand, CEO Hinrich Woebcken said.
The brand's U.S. sales were up 7% in May after falling 8% in 2016.
Volkswagen stock traded slightly down in mid afternoon trading at $132.25.
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