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named Bruce Taub to the newly created post of executive vice president, operations.

The media giant said Taub will focus on operational, financial and strategic issues for the Viacom divisions run by co-operating chief Leslie Moonves. Those units include CBS, UPN, King World Productions, Paramount Television, Paramount Domestic Television, CBS Paramount International Television, Infinity Broadcasting, the Viacom Television Stations Group and Viacom Outdoor.

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Taub will remain financial chief at CBS.

"Bruce has been an essential member of my management team since I first came to CBS," said Moonves. "Under his watch, we have improved profitability, and achieved significant cost savings across the board while providing investment necessary for growth. To put it simply, Bruce is the consummate pro, and I look forward to continuing to work with him in this new, expanded role."

Moonves and co-operating chief Tom Freston have moved this summer to put their stamp on Viacom in the wake of June's surprise departure of longtime president Mel Karmazin.

On Tuesday, Viacom fell 31 cents to $35.35.