The New York media company and operator of the MTV networks said Bombassei will report to finance chief Michael J. Dolan. He'll be responsible for shareholder communications and relationships with securities analysts and money managers.
Bombassei was vice president of investor relations of the former Viacom before it split this year into the new Viacom and
"Jim's extensive knowledge of our businesses and deep relationships with the investment community make him the ideal executive to oversee Viacom's IR function," said Dolan. "And this couldn't be a more pivotal time for communicating the value of the new Viacom's assets to current and potential shareholders. Jim's intelligence and integrity make him a terrific partner."
In 2003, Bombassei was ranked the No. 1 investor relations officer in the media industry by
, and the No. 1-ranked investor relations officer-mega cap, by