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Viacom (VIAB) and Altice (ATSVF) USA, a multinational telecoms firm, announced a multi-year partnership that includes advanced advertising and content distribution agreements.

Viacom will deliver ad offers to local and national advertisers across multiple screens, using Altice USA's audience data, multi-screen advertising platforms, measurement and analytics capabilities.

The content distribution part of the agreement will include renewals of carriage deals on the former Cablevision's Optimum system for Viacom's networks, including Nickelodeon, Comedy Central, MTV, VH1, BET, Spik, The Paramount Network and others.

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It also places Viacom channels back on Suddenlink, after it dropped them over two years ago, before it was purchased by Altice.

"These agreements demonstrate our commitment to collaborating on next-generation solutions that provide a better experience for viewers and exciting new business opportunities for our partners," said Tom Gorke, Executive VP, Content Distribution at Viacom.

Shares of Viacom were moving higher over 1.5% during the final hour of trading on Thursday.

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