Verizon, Circuit City Set Store Deal

The companies set up a wireless store-within-a-store relationship.
Publish date:

Verizon Wireless

rolled out a plan to open stores within

Circuit City

(CC) - Get Report

superstores this fall.

The companies said the agreement covers more than 570 Circuit City home electronics superstores around the country. Verizon Wireless will operate the Verizon Wireless stores and be responsible for the employees, wireless and wireless-related inventory, displays and signage.

The rollout will begin next month and will be completed by November. Verizon Wireless signs will be displayed on the exterior of each Circuit City Superstore that has a Verizon Wireless store inside.

Verizon Wireless, the biggest U.S. cell phone service provider, is a joint venture of New York telco


(VZ) - Get Report

and British wireless giant


(VOD) - Get Report

. Meanwhile, Circuit City has emerged as an

investor favorite in spite of its perennial also-ran status next to electronics retailing juggernaut

Best Buy

(BBY) - Get Report


On Monday, Verizon slipped 14 cents to $38.32, Circuit City dropped a nickel to $13.20 and Best Buy fell 32 cents to $48.11.