jumped 9% in midday trading on Thursday after announcing that
cable subsidiary would deliver ValueVision's television shopping network to an additional 5 million homes.
Terms of the deal were not disclosed.
The news sent ValueVision's share up 2 1/8 to 27 1/16. (ValueVision finished up 13/16, or 3%, at 25 3/4.)
Minneapolis-based ValueVision said the agreement would increase its total carriage to approximately 39.8 million households from 34.2 million currently.
"This 5 million gain in households, representing 19% of our base, will have a significant impact on the future revenues of our business," Stuart Goldfarb, vice chairman of ValueVision, said in a statement.
In December, ValueVision signed affiliation agreements with