Updated from 1:41 p.m. EST
With Valentine's Day mere days away, stocks of companies that sell jewelry, chocolate and unmentionables were trading mixed Monday.
Hearts and Flowers
Who doesn't love a diamond necklace, roses or a double-decker box of chocolates on Feb. 14? Haters, that's who.
Let's see how the stocks of companies that sell such goods are performing:
Zale shares were recently up 30 cents, or 19.1%, to $1.88.
Signet Jewelers was up 6.7% to $7.61.
Blue Nile was up 1.1% to $24.55.
Tiffany was down 9 cents, or 0.4%, to $22.80.
Hershey shares were losing 77 cents, or roughly 2%, to $36.70.
Cadbury ( CBY) shares, meanwhile, were up 0.5% to $31.46.
Limited Brands , which sells the Victoria Secret brand, was down 1.1% to $8.75.
1-800-Flowers.com shares were down 2% to $2.48.
Get It Over With
Of course, Valentine's Day isn't for everyone. For some, the holiday is roughly as pleasant as falling half-clad down a razor blade-encrusted slide into a pool of lemon juice.
With that in mind:
Ben and Jerry's maker Unliver was up 1.2% to $21.97.
Shares of General Mills , owner of frosting-maker Betty Crocker, which sells tubs of frosting in a variety of flavors, were down 0.7% to $58.41.
Netflix shares were down 1.5% to $36.44.
Blockbuster ( BBI) shares were up 0.7% to $1.40.