Updated from 1:41 p.m. EST

With Valentine's Day mere days away, stocks of companies that sell jewelry, chocolate and unmentionables were trading mixed Monday.

Hearts and Flowers

Who doesn't love a diamond necklace, roses or a double-decker box of chocolates on Feb. 14? Haters, that's who.

Let's see how the stocks of companies that sell such goods are performing:

Zale shares were recently up 30 cents, or 19.1%, to $1.88.

Signet Jewelers was up 6.7% to $7.61.

Blue Nile was up 1.1% to $24.55.

Tiffany was down 9 cents, or 0.4%, to $22.80.

Hershey shares were losing 77 cents, or roughly 2%, to $36.70.

Cadbury ( CBY) shares, meanwhile, were up 0.5% to $31.46.

Limited Brands , which sells the Victoria Secret brand, was down 1.1% to $8.75.

1-800-Flowers.com shares were down 2% to $2.48.

Get It Over With

Of course, Valentine's Day isn't for everyone. For some, the holiday is roughly as pleasant as falling half-clad down a razor blade-encrusted slide into a pool of lemon juice.

With that in mind:

Ben and Jerry's maker Unliver was up 1.2% to $21.97.

Shares of General Mills , owner of frosting-maker Betty Crocker, which sells tubs of frosting in a variety of flavors, were down 0.7% to $58.41.

Netflix shares were down 1.5% to $36.44.

Blockbuster ( BBI) shares were up 0.7% to $1.40.