Under Armour (UA) - Get Report made its own first round pick ahead of the NBA draft on Thursday, selecting Josh Jackson from the University of Kansas as its latest athlete endorser. 

Jackson starred for the Jayhawks during his lone season at Kansas, leading his team to the Elite 8 round of the NCAA tournament in March. 

Under Armour has touted its footwear business as a key growth driver for the company going forward, reporting that footwear sales grew 50% in 2016 to $1 billion. 

Under Armour shares were up 3.23% to $19.35 Thursday afternoon. 

What's Hot On TheStreet

Tesla still doesn't deserve its valuation: Tesla (TSLA) - Get Report fanboys have just gained their daily pound of flesh. The electric car company has reportedly reached a deal with officials in China to open a production facility in the world's biggest clean-energy car market. The deal would likely allow it to form a joint venture with a China-based partner and avoid the 25% tariff applied to imported vehicles. The move would also substantially cut shipping and production costs when compared to Tesla's facility in Nevada, TheStreet's Martin Baccardax reports.

Tesla is now valued at an insane $61 billion...and counting.

What was this Kroger exec drinking: Maybe this Kroger (KR) - Get Report fella has been up too late studying the aftershocks of Amazon's (AMZN) - Get Report big deal for Whole Foods. "I'm glad their stores are finally open," Kroger CFO Michael Schlotman said about German rival Lidl at Oppenheimer's Consumer Conference Wednesday. Schlotman said he is excited, in fact, he feels "great about it," to finally start seeing if the preparations Kroger put in place to compete with Lidl will stand the heat. TheStreet's Lindsay Rittenhousewas all over this bizarre exchange.

Having your profit margins crushed by a ruthless German grocer shouldn't be exciting, Kroger.

Don't forget about Intel: Advanced Micro Devices (AMD) - Get Reportmay beat Intel Corp. (INTC) - Get Report to selling the fastest computer chip this year, but the technology giant is working on other projects that are pushing the limits.

From artificial intelligence to drones, Intel is working to connect everything to the internet to collect data that can be used to improve safety, efficiency, and lifestyles. Whether it is helping athletes perform better or making cars autonomous, Intel's technology is working to transform multiple industries. Here are 11 cool projects Intel is working on that investors seem to have forgotten about.

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