In May U.S. auto sales will go up 0.5% from the previous year, despite the record level of consumer discounts, Reuters reports. The number comes from industry consultants J.D Power and LMC Automotive.

May 2017 new vehicle sales will be about 1.54 million vs. the 1.53 million sold during the same month in 2016.

"While consumers will see substantial discounts this Memorial Day weekend, they are not expected to overcome the slowing demand in auto sales," J.D. Power senior VP of automotive data and analytics Deirdre Borrego told Reuters.

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