Twitter Inc (TWTR) - Get Report is testing a $99 per month service that automatically "amplifies your tweets and profile" and provides analytics for metrics including reach, engagement and followers, TechCrunch reported.
Interested users sign up and tweet as they usually would, then their profile and anything they write or share is promoted automatically. A biweekly report shows how well that user performed on the social media site.
Twitter is marketing the service as easy-to-use and low friction since there's no need to write any ads and it can be canceled at any time. Participants are getting the first 30 days for free right now since the service is in beta testing. It's currently invite-only.
The service comes at a time when Twitter needs to capitalize on users it already has. After reporting no new monthly active users in the second quarter, Twitter could benefit boost revenue by harnessing $99 each month from power users.
Twitter stock traded slightly down in early afternoon.
More of What's Trending on TheStreet:
- Amazon and General Electric Are Friday's Smoking Hot Tickers: AMZN, TSLA, SBUX, GE, AAPL
- Starbucks Shares Are Crashing; Go Out and Buy!
- Amazon's Stock Falls on Big Second-Quarter Earnings Miss: What Wall Street's Saying
- Tesla's Model 3 Arrives on Friday -- Here's Everything You Need to Know About This Over-Hyped Ride