Troubled Twitter (TWTR) - Get Report   fell Friday to finish the year down a miserable 30%.

This followed Thursday's "open forum," during which the company's CEO, Jack Dorsey, welcomed suggestions from users as to how to improve the micro-blogging site's performance during the new year.

Dorsey hopes that 2017 will be kinder than 2016. Twitter saw more than just its stock depreciate in 2016; rather, the company lost a good portion of its management acumen, including its chief operating officer, chief technology officer and vice president of product. They departed in quick succession.

The company was unable to sell itself. After Micosoft agreed to purchase LinkedIn for $26 billion, investors had high hopes that Twitter would also be scooped up. However, rumored purchasers, including Salesforce, Microsoft, and even Walt Disney did not make any apparent offers.

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Although Twitter has been popular with users since its inception, with nearly 320 million monthly active users, the company suffers when it comes to monetization. Twitter has yet to generate consistent, sizable enough advertising revenue, which holds the key to long-term profitability. 

Meanwhile, competition is fierce in the social media world, especially from the likes of Facebook.

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During Thursday's six-hour Q&A session, Dorsey sought answers to this major question: "What's the most important thing you want to see Twitter improve or create in 2017?"

Thousands of users sent in replies, including concerns about President-elect Donald Trump powerful use of his Twitter account, an "edit" feature that would let users fix their grammar and Twitter's handling of online harassment.

Dorsey promised more transparency in the future about Twitter policies and operations. He announced that the company is also developing an easier search function.

Still, it will be difficult for Twitter to sway investors.

Although, the company's product is more relevant than ever, with the future president of the United States using it as his main mode of communication with the public, Twitter is in danger of spiraling to new lows, or even worse.

Analysts are becoming more vociferous about their concerns. Trip Chowdhry, managing director of equity research at Global Equities Research, recently remarked that Twitter is "toast" and not even worth $10 per share.

The consensus has slapped a one-year price target of $17.03 per share on the company. Currently. Twitter trades for $16.30 per share. That doesn't suggest much confidence in Twitter's ability to rebound. 

Twitter is becoming a more unattractive opportunity by the day. Investors who are wary of any amount of risk would do well to stay away.


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The author is an independent contributor who at the time of publication owned none of the stocks mentioned.