combined its sales and in-home installation groups into a single division.
The Canton, Mass., home electronics retailer named Bob Staples, Jose Prieto and Mark Harris to the newly created role of vice president, sales and installation. Staples will be responsible for the Northeast and mid-Atlantic regions, while Prieto will oversee the Southwest and Midwest and Harris will manage the Southeast.
"This is a natural evolution in our strategy to become a services based organization," said interim chief Joseph McGuire. "Tweeter has the largest number of dedicated in-home installation professionals and the best-trained home and mobile entertainment sales fleet in the country. Our organization must be aligned under the same goals from a sales and installation side, in order to support our talent in the field and produce the best experience for our customers."
In addition, Tweeter is rolling out a new back-end technology program designed to improve in-home services for customers. The system, developed by Yantra, allows sales specialists, installers and service technicians, in-home services schedulers and product procurement specialists to quickly access a customer's order and update it in real time.
On Wednesday, Tweeter rose 4 cents to $2.60.