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Dow Jones (DJ) said a charitable trust created by the late Jane Bancroft Cook, a former director and major shareholder, adopted a new trading plan to sell 10,000 shares a day.

The media conglomerate said the Rule 10b5-1 plan calls for the trust to begin selling the daily allotment on Nov. 6 and ending June 1, 2007.

Sales will only be made on days that the market price is at least $30, and the plan will cease when 855,200 shares are sold.

Proceeds from the sale will be applied to the charitable purposes of the trust, which is known as Jane's Trust.

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Shares of Dow Jones closed Monday up $1.14, or 3.5%, to $34.75.