NEW YORK (

TheStreet

) --

Virgin Media

(VMED)

has teamed up with

TiVo

(TIVO) - Get Report

to offer its customers a new TV service with improved graphics, on-demand content, catch-up TV, web-based applications and game and a personal video recorder.

"This is a landmark moment in the U.K.'s digital revolution," Virgin Media executive director of digital entertainment Cindy Rose said. "For the first time, viewers will have a truly personalized viewing experience... We're really excited to bring our customers what is just the first of successive generations of transformational services based on this unique TiVo-powered platform."

The new platform features a search and recommendation engine to give customers personalized experiences. Users can rate shows with the 'thumbs up/thumbs down' buttons on the TiVo remote control.

The service also allows viewers to watch programs from the past seven days instantly, making catch-up TV a "seamless extension of live TV viewing," the company said in its press release.

The

Adobe

(ADBE) - Get Report

Flash-based platform will offer the latest videos, social networking and information apps as well as content from BBC iPlayer,

Google's

(GOOG) - Get Report

YouTube,

eBay

(EBAY) - Get Report

, Twitter and Facebook. Management hopes to expand the app offerings over the next few months.

The service, referred to by the company as 'Virgin Media TV powered by TiVo,' will be available later this month at the standard price of £199, or about $310, plus £26.50 per month ($41) for the TV service package.

Virgin Media shares are up more than 3% in early morning trading today to around $26.30, and are up more than 50% in the past year. TiVo's share price is up nearly 3% to around $8.45, and is down more than 18% for the year.

-- Written by Theresa McCabe in Boston.

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