Time Inc. Buys Golf.com

The company adds to its huge golf publication portfolio.
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Time Warner's (TWX) magazine unit bought a golfing Web site.

Terms weren't disclosed, but New York-based Time Inc. said it bought golf.com from a consortium including the site's founders, NBC Universal,

New York Times

(NYT) - Get Report

and private investors.

Golf.com pulls an average of 1.3 million unique visitors monthly. Time Inc. already publishes

Golf Magazine

,

Golfonline

,

Sports Illustrated

,

SI Golf Plus

and SI.com's

Golf Plus

.

"This acquisition not only gives Time Inc. the best URL in golf, but also an unprecedented offering of the most powerful and trusted brands in the sport," said Time co-operating chief John Squires.

Golf.com will be run by the company's Time4 Media division under

Golf Magazine

publisher Chris Wightman.