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Tiger's Scandal: a $30 Million Hit?

Tiger Woods' sex scandal cost both the world's best golfer and his agent, IMG Worldwide, huge financial losses, according to a report by CNBC.
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NEW YORK (TheStreet) -- Tiger Woods' sex scandal cost his agent, IMG, $4.6 million in fees, a report says.

According to CNBC, IMG, like its peers, charges clients between 15% to 20% on the sponsorship deals it helps to seal.

Extrapolating that figure to Tiger himself, the scandal-plagued golfer would have lost $23 million to $30 million in endorsement deals last year.

CNBC obtained the information from a confidential document that delves into private and powerful IMG's 50-year sports management history.

Despite all the

Tiger sponsors that jumped ship

-- among them

AT&T

(T) - Get Report

,

Accenture

(ACN) - Get Report

,

PepsiCo

(PEP) - Get Report

brand Gatorade, and

Procter & Gamble's

(PG) - Get Report

Gillette division -- Woods' value still reportedly exceeds that of some of the biggest names in the sports world combined, even as his public humiliation reached a climax.

According to research by

Forbes

, Woods' value as a sponsor topped footballer David Beckham ($20 million), tennis champ Roger Federer ($16 million), NASCAR driver Dale Earnhardt Jr. ($14 million) and National Basketball Association superstars LeBron James ($13 million) and Kobe Bryant ($12 million).

At least for now, his value looks to be sustainable, experts say, depending on how effectively Tiger reinvigorates his career. Big sponsors such as

Nike

(NKE) - Get Report

and

Electronic Arts

TST Recommends

(ERTS)

continue to stand beside him, and even

featured him in quirky, prominent

(and,

in Nike's case, creepy

) ads, soon after he reemerged into the public eye, ahead of the Masters tournament in April.

A study by finance professors at the University of California, Davis, estimated that

shareholders of Tiger Woods-endorsed companies

lost between $5 billion and $12 billion in market value after the Tiger sex scandal broke.

On the other hand, research from SportsScanInfo, which tracks sports-industry data, seems to show that

Nike's golf products, at least

, lost little in the way of sales momentum in the 13 weeks between Tiger's car accident outside his Orlando, Fla., home, shortly after Thanksgiving, and his televised

public apology

in February, when he revealed to the world that he had been cheating on his wife.

Nike and Electronic Arts investors will undoubtedly be watching Tiger's performance intensely at the

U.S. Open at Pebble Beach

this week.

Tracking Tiger at Pebble Beach

Live U.S. Open Blog

Tiger Woods' Sponsors Jumping Ship

Click here for more on the Tiger Woods scandal

-- Reported by Andrea Tse in New York

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>>Tiger Woods' Sponsors Jumping Ship

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