Tiger Woods will attempt to end his winning drought in 2017 with a new set of clubs after tweeting that he will be outfitted with Adidas (ADDYY) owned TaylorMade clubs.
Last year Adidas announced that it was looking to sell TaylorMade, joining Nike in an effort to exit its equipment-making operations and instead focus on golf apparel and footwear.
Woods is playing in the 2017 Farmers Insurance tournament today, still using Nike equipment as he waits for TaylorMade to design a custom set of clubs for him. Woods will not replace his fabled Scotty Cameron putters however, with which he has won 13 of his 14 major championships.
Rick Young of SCOREGolf reported last year that Woods was in negotiations to purchase TayloreMade from Adidas.
TaylorMade already outfits top-rated golfer Jason Day and third ranked Dustin Johnson.
The addition of Woods to TaylorMade's already strong roster of golfers makes the sale of the company that much more attractive. Tiger Woods' impact on golfing viewership bolsters his case as one of the most popular golfers in the world.
The last tournament Woods played in, the Hero World Championship, saw a 190% increase in viewers in 2016 vs. 2015 when Woods did not play.
Financial details of the multi-year deal have not been released.