Tiger Woods Brand Still Tops ... Really

Tiger Woods, despite months of humiliating disclosures of marital infidelities, still retains enough clout to make him the top athlete brand, according to Forbes.

Author:
Andrea Tse
Publish date:
Feb 9, 2010 4:00 PM EST

Tiger Woods, despite months of humiliating disclosures of marital infidelities, still retains enough clout to make him the top athlete brand, according to Forbes.

New York (

TheStreet

) --

Tiger Woods

, despite months of humiliating disclosures of his marital infidelities, still retains enough clout to make him the top athlete brand, according to

Forbes'

list of most powerful brand names in sports.

According to

Forbes'

"Fab 40" list, the "Tiger Woods" brand still holds top spot among athletes with a brand value of $82 million.

Forbes

says that given his remaining sponsorship deals with companies including

Nike

(NKE) - Get Free Report

Electronic Arts

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and

Procter & Gamble's

(PG) - Get Free Report

Gillette division, Woods still has enough financial clout to be the world's highest paid athlete in 2010.

In fact, Woods' value reportedly exceeds that of some of the biggest names in the sports world ...

combined,

topping David Beckham ($20 million), tennis player Roger Federer ($16 million), NASCAR driver Dale Earnhardt Jr. ($14 million) and National Basketball Association stars LeBron James ($13 million) and Kobe Bryant ($12 million).

Pretty good, considering that several of

Woods' biggest sponsors jumped ship

or distanced themselves from Woods since his sex scandal broke out.

Accenture

(ACN) - Get Free Report

and

AT&T

(T) - Get Free Report

have terminated their contracts with him, while

Tag Heuer

and P&G's Gillette have limited Woods' involvement in their marketing efforts.

PepsiCo's