Philips (PHG) - Get Koninklijke Philips N.V. Sponsored ADR Report believes the future of medicine lies in preventative measures, CEO Frans Van Houten told CNBC at the World Medical Innovation Forum in Boston Tuesday. 

The company, which traditionally has specialized in electronics and light bulbs, has invested heavily in the medical device field in recent years, looking to capitalize on an aging global population. 

As more data is collected both inside and outside of the doctor's office, Van Houten expects artificial intelligence to be able to make sense of the data for preventative measures. 

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