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Target (TGT) - Get Free Report on Wednesday, Jan. 25, unveiled its new policy on "transparency, proactive chemical management and innovation," including eliminating PFCs and other chemicals from its products and full disclosure of the chemical ingredients its stores stock.

Target's new chemical strategy is "a first in the retail industry" in that it "addresses our entire value chain, operations and every product we sell," the company said in a blog post, including both its own branded products and other brands stocked in stores.

By 2020, Target hopes to "achieve transparency to all ingredients" in its beauty, baby care, personal care and household cleaning products. PFCs, or perfluorinated chemicals, are used to make household products more resistant to stains, grease and water. Target's goal for 2022 is the removal of PFCs and some flame retardants from its textile products.

Target's first step is "teaming up with our vendors, supply chain partners, NGOs and other organizations across the industry to identify unwanted substances in products and operations, understand how they impact health, and work to develop safer alternatives."

"This framework is designed to take the complications out of finding better-for-you product options," Dawn Block, senior vice president of essentials and beauty at Target, said in a statement.

One company Target is working with, for example, is Seventh Generation, which makes environmentally-friendly personal care products. Target has previously singled out Seventh Generation in its "Made to Matter" collection of sustainable and wellness-focused products. Anglo-Dutch consumer products giant Unilever (UL) - Get Free Report acquired Seventh Generation for a reported $700 million in September.

Seventh Generation CEO John Replogle praised the move as one "that will drive industry change, ensuring that the health of our planet and its people are never compromised for profit."

Target shares closed Wednesday up 0.9% to $65.00.