Gearing up for holiday shopping, Target (TGT) - Get Report  on Tuesday rolled out plans to hire more than 130,000 seasonal workers, a more than 10% bump up from last year, including plans to double the number working to fill online orders.

For Target, that represents an increase of 13,000 from last year as the Minneapolis retailer scrambles to prepare for the busiest sales season, including Black Friday and Christmas.

Target plans to add 125,000 seasonal workers, at its new starting wage of $13 an hour, to do everything from stock shelves to help harried shoppers in its 1,800 stores. Another 8,000 will work at its distribution and fulfillment centers.

Investors weren't much impressed, with Target shares edging down 0.5% to $107.37.

Other giant retailers and shippers, like Amazon (AMZN) - Get Report and UPS (UPS) - Get Report , are also bulking up to meet the holiday sales surge.

UPS, the Atlanta logistics giant, will hire 100,000 additional workers to handle the holiday-sales rush, about the same as last year.

Amazon, the Seattle online retailer, in addition to doing its typical holiday-season hiring, is embarking on a drive to bump up its workforce by 5% by early 2020.

On Sept. 17 Amazon will hold job fairs in six cities as it looks to hire 30,000 additional workers, from warehouse staff making $15 an hour to software engineers pulling in six figures.

The tech giant is holing the fairs in Arlington, Va., home to its budding second headquarters, as well as Boston, Chicago, Dallas, Nashville and Seattle.

"I encourage anyone willing to think big and move fast to apply for a job with us," Amazon founder and Chief Executive Jeff Bezos said in a statement to the Associated Press.

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