Three high-tech heavyweights --

Sun Microsystems

(SUNW) - Get Report

,

Oracle

(ORCL) - Get Report

and

PricewaterhouseCoopers LLP

-- said Tuesday they have entered into a joint marketing agreement designed to offer support to media and entertainment companies in the digital age.

The companies said the joint agreement will give potential clients a one-stop shop for building platforms to distribute content. Specific financial terms of the deal were not disclosed.

"It is critical that companies have a content management infrastructure in place or risk hitting 'content walls,'" said Steven Abraham, global managing partner of

PricewaterhouseCoopers' Entertainment and Media Consulting Practice

, in a statement.

While the venture is for now limited to media and entertainment companies, the companies said it could expand down the road to appeal to clients with similar needs.

Sun brings to the table Java, a programming language intended to create software that can run unchanged on any kind of computer. Oracle develops and sells content-management software, while PricewaterhouseCoopers brings management consulting expertise.

Sun was down 9/16, or 1%, to 78 5/8 while Oracle was up 1 7/16, or 3%, to 55 3/4.